We love beer. It's true, we do. The only thing we love more than beer is vintage beer advertising art. We spend a lot of time drinking beer and then thinking about it. When we came across these vintage pieces of advertising we decided it was high time that Club Tiki branch out a bit and do some beer related merchandise.

Aloha Jhoe's was the name of a Polynesian Restaurant and Bar in Palm Springs, CA.  Created by famed Oscar winning Art Director Lyle Wheeler, Aloha Jhoe's opened about four years after the movie South Pacific was release. Wheeler was joined by carver and set designer Jim Casey and together they opened what seemed like a small theme park without the rides. The Palm Springs area was sick with Polynesian high end dining at the time, but most of it all had the same sort of design and look. I would imagine that Wheeler took most of his inspiration for Aloha Jhoe's from his research into the design of the award winning South Pacific.

As with anything involving Hollywood, Wheeler's story took an odd turn and maybe had not a happy ending.

I have been to Hawaii several times in my life, but the only time I went to Oahu was on my honeymoon 25 years ago. I had wanted to stay at the Royal Hawaiian hotel but for reasons out of my control we ended up staying at the Sheraton next door.

The Royal Hawaiian (also known as The Pink Palace of the Pacific and, alternately, the Pink Lady) is an odd structure for Hawaii. Opened in 1927, the Spanish style architecture is not what you would expect for a beachfront Hawaiian hotel. One of the first hotels established in Waikiki it quickly became the place to be. The six-story building sports 400 rooms and cost over $4 Million dollars to construct. It was the first place to ever to be called"The Western Whitehouse" as FDR conducted a bit of presidential business inside it's walls. The architecture, a mix of Spanish and Moorish design, was said to have been influenced by the Arabian movies of Rudolph Valentino. Pink was kind of in at the time, so I imagine that the decision to paint the place pink was a no-brainer.

Hey folks, the publishers of your favorite books by Beach Bum Berry books (The Grog Log, Intoxica, Taboo Table, Remixed and Sippin' Safari) has relaunched its website. I guess social media is now passé and the world is asking us to go back to having plain old websites that you can read on your phone.

We will be adding more content to this site in the next few weeks, but in the meantime check out our Amazon store page and our new Tiki Tees product line on the shirt page.